You have three hours a month for social media. Which profile gets them?

You have three hours a month for your social media.

All three go to one profile.

Not the one cited the most. The one your customer actually opens.

What did the study really measure, and what did it not?

Read this study as “post more” and you will end up splitting your three hours across five profiles, with none of them alive. The study does not say that.

According to Social Media Today, SE Ranking looked at 100,000 search terms across a range of brand niches to see which sources show up in Google and in AI chatbot answers.

And it counts one thing only: whether a link to a social network appears inside the answer. It does not count how many people clicked, or how many bought.

A mention in an answer is not a sale. It is a link.

Why does Google cite Facebook while ChatGPT barely cites social media?

Because each AI tool cites in its own way, and you do not control that. What you do control is not treating one tool’s number as if it held for all of them.

Links to social networks appeared in 67.66% of Google’s AI answers (AI Overviews), in 32.39% of AI Mode answers and in 8.4% of ChatGPT answers. Three tools, three percentages.

Inside AI Mode, Google’s mode that answers with AI, Facebook, YouTube and Reddit were the most cited social sources. That finding is about AI Mode, not all of Google, and certainly not every AI tool. For searches that do not name a brand, social sources appeared in 48.58% of the answers.

Seeing Facebook cited in one tool does not tell you which profile suits your business. It tells you there is a clue. Nothing more.

Which profile gets your hours if you only have three?

One. And you pick it by where your customer finds you, not by what a study says.

Fill this in with your own numbers:

• I have … hours a month.
• My customer looks for me on …
• My last post was … ago.

If you wrote Google on the second line, Facebook is a reasonable bet, because it is one of the sources AI Mode cited most. If you wrote Instagram or WhatsApp because that is how customers reach you, your hours go there, even though the study never mentions them. Your real customer weighs more than a percentage.

And what if the rules change? They do. According to Search Engine Land, as reported by Social Media Today, Reddit’s share of ChatGPT’s search citations fell 86.4% in four days, and the article says it is not clear why. Build your plan on who cites whom today and you are building on sand.

We already covered that Google has no delivery time for your changes. That is one more reason not to spread yourself thin. A profile that is alive can be fixed in minutes. Five abandoned ones each tell a different version of your hours.

The third line is the uncomfortable one. If your last post was eight months ago, that profile is not active. It is decoration. Your three hours start there.

What do you post, and what do you let go?

Post what your customer wants to know before writing to you: your hours, the price of your most requested job, a photo of recent work, a notice that something changed. Four plain posts a month beat one grand production you never finish.

Let go of the rest. You do not delete the other profiles, but you stop updating them, guilt free. An idle profile that says “temporarily closed” does less harm than one showing hours from two years ago.

And let go of the urge to open a new network because it showed up in an article. A new account is one more profile someone has to feed, and that someone is you, with your three hours.

This week, pick ONE profile. Write its name in a note on your phone. The rest move to “when there is time”, which in practice means “never”, and that is fine.

The short version, if you want to quote it: with little time, one active profile where your customer looks for you is worth more than five half-kept ones.

If you have nobody to post

Picking the profile is your call. Posting every month without forgetting is the work that eats the three hours.

At Mexicoware we take care of your social media posts: you tell us what you sell and we do the posting, so those three hours are yours again. Tell us which network you want to show up on and what you want people to see, and we start from there.

Get your quote from the contact form, or message us on WhatsApp. With the profile you picked and your hours, there is already somewhere to start.

One active social profile is worth more than five you left half done. Choose where you will actually show up.