Google finished its spam cleanup. What does your services page say about you?

Google wrapped up its spam cleanup this week, and the first pages left exposed are the ones that say “quality integrated solutions” and nothing else.

If your “About us” section says that, it defends nobody: it never says who you are, what you do or what street you are on. Maybe someone wrote it in a hurry, maybe an AI tool did, maybe you did, years ago. Read it again this week.

What changed at Google this week?

The September 2026 spam update is over. Search Engine Roundtable reports that its third and final phase landed earlier in the week. The same source adds that Google may be issuing more manual actions, which are penalties applied by a person rather than a program.

Note the “may.” That is the source’s wording, not a confirmation. The source also does not say which pages the update hit. You can make your decision without knowing.

All you need is to open your services page and ask one thing: would a stranger know who wrote it, and where you are?

Wait for a penalty, or give every page something to stand behind?

Waiting is the natural move. One day traffic drops, you go looking for the cause, you pay someone who promises to “lift the penalty,” and you spend weeks arguing over pages that never said anything in the first place.

Meanwhile the sales slip away. The alternative takes one afternoon: every page names who wrote it and carries something only your business can say. Your neighborhood, your real services, the name of the person who answers, a photo of your shop.

A page like that gives a reviewer nothing to punish. A page with tricks gives them plenty. And a generic page with no owner, full of lines that fit a hardware store as well as an accounting firm, weighs just as badly as the one that cheats. Nobody can defend it, you included.

What if your page already works and nobody has complained? Nobody complaining today does not prove the page says anything. It proves nobody has read it closely, you included.

Do not patch that with an invented author, either. The same source says Google warned against fake authorship. A nameless, faceless “team of specialists” is an invented author in better makeup.

What does a reviewer see on your services page?

Picture a person opening your services page with thirty seconds and three questions. Who is saying this? What exactly do they do? Where are they, or who do they serve?

If the answers are “integrated solutions,” “quality,” “experience” and “commitment,” they found nothing. If they see brakes and suspension work at a shop in a named neighborhood, with the mechanic’s name and a phone that gets picked up, they found a business.

A phone that gets picked up is about as real as a page can be. We already covered how the WhatsApp button Google shows on your listing carries whatever number you give it. That same number belongs on your page, easy to spot.

If an AI wrote part of your text, hold it to the same standard. Google says to fact-check AI content before publishing it. A wrong opening time or a service you dropped last year, nicely phrased, is still a mistake in print.

What do I do with my weak pages this week?

List every page on your site. There are fewer than you think.

Open them one at a time and answer three questions. Does it say who wrote it? Does it say something only your business knows? Is what it says still true?

Do it with a notebook in hand and your phone beside you. If you cannot answer one of the three questions without thinking, the page will not answer it for you when a stranger opens it.

Every page then lands in one of three piles:

1. It has an owner and real details. Leave it alone.
2. It is empty, but you have something to say. Rewrite it with real information: your services, your area, your name, your phone number.
3. It is empty and you have nothing to put in it. Delete it.

Deleting a page that “was already there” is hard. Still, a page that says nothing brings in no customers. It just sits there waiting for the next review.

One well-used afternoon beats a month of waiting to see what happens with Google, and you pick the day instead of being told.

Start with the services page and “About us.” Those are the ones a first-time visitor sees most, and the ones most often written in a rush.

If your site says too little, we write it with what you really are

At Mexicoware we build your site and look after it, and we also bring an existing one up to date, with pages that say who you are and what you do. To get a quote, fill in the contact form or message us on WhatsApp.

A page with an owner and real details has nothing to fear from a review. An empty one is always waiting for the next.